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涨价:涨价邮件怎么写
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Dear Sir/Madam,

To whom it may concern.

I’m sorry to inform you that we will have price problem in future. And the problem is we have to increase prices for following repeat orders or new orders. Please understand we have already made great effort to reduce the increase. The reason that caused the increase of price is as following:
1. As is know to us, the value of Chinese Yuan is increasing almost every day. The exchange rate of US dollar to Chinese Yuan has been increased from 1:8.26 to 1:7.63 since last year.
2. Last year, the tax refund we get from government reduced from 15% to 13%, and we reduced our profits to keep same price for you. However, the tax refund will be reduced again from 13% to 9% on July 1, 2007. We have to increase prices on all orders (including repeat orders) from now on.
3. Now, Chinese government limits exporting products regarding non-renewable resources or scarce resources, such as wood, aluminum, and etc. So, the cost of material is sharply increased since last year.
4. Under the pressure of home and abroad public, the cost of labor has been greatly increased this year.
Above all, sorry for the price we gave you before become invalid. Please re-inquiry before repeating orders or placing new order. Please understand and accept our new price, thank you.

Best regards,

Evan
June 11, 2007

而且涨价一定要显得有理有据,写邮件时务必谨慎,最好用数据说话,显得真实可信。
我们来看一下一个例子:
Dear xxx,
In the past two years, the exchange rate USD-RMB changed from 6.35 to 6.28. What's more, the labor cost went up by 10%, so we have no choice but to adjust prices.
Please check the latest best price as below:
xxxxxxxxx
Hope to get your understanding and support.

Best regards,

xxxx

N多业务员写涨价邮件是这样的。当然还有些业务员会加上 "考虑到长久合作,我们愿意承担部分上涨的成本,因此最好的价格是xxx."

下面一封邮件是我写给客户的涨价邮件,我感觉实际效果还是不错的,分享一下:

Dear XXX,

Many thanks for your email.

Re the new price for PE Sleeves, frankly speaking, it is really very hard product for us now. Because it is all made by hand, the labor cost is go up sharply from last year.
Every worker can make about 1500pcs per day, we paid them USD 3.5 per day one year before, it is mean USD2.3/1000pcs, now, according to the law of the government, we at least pay them USD 7.9 per day, it is mean USD 5.2/1000pcs, it is about USD 2.90 difference per carton.
Re the exchange rate, in your last order dated June. 25, 2011, the exchange rate is USD1 : RMB6.54, today, it is USD 1 : RMB 6.30, it is mean 3.8% rise in the exchange rate, the price for your last order is USD 25.7/CTN, it is mean USD25.7 x 3.8% = USD0.97/CTN. ( RMB is unit for Chinese currency).
The new price should be USD25.7 + USD2.9 + USD0.97 = USD29.57/CTN, anyhow, to cooperate with you. We share some cost, we offer USD28.5/CTN fob shanghai. We do hope you can give us your kindly understanding and confirm the price.
When we receive your kindly confirmation, we will prepare the P/I for you without any delay.

We are sure any information from you will receive our prompt attention. Thanks in advance.

Best regards,

Sam

当你对产品足够熟悉,对生产流程、工艺、产量等深谙于心的时候,你给客户的邮件就会显得很饱满,涨价的理由也看似很充分,可信度也会高很多。

Dear Sir, Due to the raw material cost of XX company increasing, we have to increase the price of below models for 5% base on the original price from now on:
Model ABCDE Model EFGHI This is a tough decision and we understand this will bring you inconvenience, but 5% is our best effort to keep balance between our customers and covering our cost. We greatly regret any inconvenience it may cause, and hope we can receive strong support from your side. Thank you very much. I'm available for any questions you may have.

Best regards

XXXXXX
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